{"product_id":"a-boy-from-bahrain-by-taqi-m-albaharna-copy","title":"Nation Brand: Soft Power and the Case of the United Arab Emirates","description":"\u003cp\u003e\u003cstrong\u003ePrice: \u003c\/strong\u003e30\u003cbr\u003e\u003cstrong\u003ePublisher: \u003c\/strong\u003eAustine Macauley Publishers \u003cbr\u003e\u003cstrong\u003ePublication Year:\u003c\/strong\u003e 2024\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789948766704\u003c\/p\u003e\n\u003cp style=\"margin: 0cm; line-height: 115%; background: white;\"\u003e\u003cspan style=\"mso-ascii-font-family: 'Times New Roman'; mso-ascii-theme-font: major-bidi; mso-hansi-font-family: 'Times New Roman'; mso-hansi-theme-font: major-bidi; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: major-bidi; color: black;\"\u003eFor years, countries have been leveraging so-called ‘soft power’ to preserve their interests and ensure their significant presence in various societies, and in the process, building a strong and positive nation brand that has a respected position in the international arena.\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; line-height: 115%; mso-ascii-font-family: 'Times New Roman'; mso-ascii-theme-font: major-bidi; mso-hansi-font-family: 'Times New Roman'; mso-hansi-theme-font: major-bidi; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: major-bidi; color: black;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"margin: 0cm; line-height: 115%; background: white;\"\u003e\u003cspan style=\"mso-ascii-font-family: 'Times New Roman'; mso-ascii-theme-font: major-bidi; mso-hansi-font-family: 'Times New Roman'; mso-hansi-theme-font: major-bidi; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: major-bidi; color: black;\"\u003eThe establishment of alliances at state level and the expansion of soft power is now a fundamental tool for many nations to increase their influence and significant presence on the international stage, while enabling them to spread and secure their foreign policy and pave the way to attracting more allies.\u003c\/span\u003e\u003cspan style=\"font-size: 11.5pt; line-height: 115%; mso-ascii-font-family: 'Times New Roman'; mso-ascii-theme-font: major-bidi; mso-hansi-font-family: 'Times New Roman'; mso-hansi-theme-font: major-bidi; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: major-bidi; color: black;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Times New Roman',serif; mso-ascii-theme-font: major-bidi; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: major-bidi; mso-bidi-theme-font: major-bidi; color: black; mso-ansi-language: #4C09; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eToday then, soft power has become an essential method of influencing minds, winning emotions and getting to grips with peoples’ behaviour, social trends, and emotional tendencies\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"gmail_attr\" dir=\"ltr\"\u003e\n\u003cp\u003eLocation- B7\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kutubna Cultural Center","offers":[{"title":"Default Title","offer_id":52430830436634,"sku":null,"price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0761\/5561\/7562\/files\/167ba5ca3633b15cb605.png?v=1783151235","url":"https:\/\/www.kutubna.ae\/products\/a-boy-from-bahrain-by-taqi-m-albaharna-copy","provider":"Kutubna Cultural Center","version":"1.0","type":"link"}